"In this, his fifth and most personal book, Jerr Boschee draws on more than a quarter century of experience in social enterprise to share invaluable advice about marketing and related business functions. Social enterprise is a challenging field, arguably more difficult than managing a for-profit enterprise or a social services agency. Jerr's practical thinking, especially about strategy, marketing and customer service,will help new managers coming into this rapidly expanding arena avoid costly mistakes -- and give experienced managers
expert advice on 'getting it right.'"
Boschee on Marketing: Positioning & Marketing Strategies for Social Entrepreneurs contains 21 columns written by Jerr for the online magazine Social Enterprise Reporter. Individual sections cover topics such as leadership, marketing fundamentals, entrepreneurial strategic planning, positioning strategies, overcoming customer resistance, strategic partnerships, pricing, marketing communications, employee communications, customer service, market research and “The Strategic Marketing Matrix for Social Entrepreneurs”®
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