Institute for Social Entrepreneurs -


Seminars, workshops and consulting services for social entrepreneurs in the United States and around the world		FREE DOWNLOAD! Read Jerr Boschee's four-part series about strategic marketing for social entrepreneurs

The Social Enterprise Sourcebook

“I found myself doing a lot of reflecting and musing as I read through the stories in this book. What a wonderful way to empower a reader! We need more of this kind of story-telling -- it’s one of the best ways to learn. And Jerr Boschee has filled the stories with pragmatic information, for neophytes and veterans alike!”

TOM REIS, Program Director, Philanthropy & Volunteerism, W. K. Kellogg Foundation

Jerr Boschee’s Sourcebook contains journalistic profiles of 14 nonprofits that successfully started social sector businesses, including candid comments by their senior managers about what they did wrong along the way.

If you would like to download free copies of specific chapters, click here.

If you would like to purchase an actual copy of the book, please click here for ordering information, including substantial discounts for bulk orders.

Migrating from Innovation

to Entrepreneurship:

How Nonprofits are Moving

toward Sustainability and Self-Sufficiency

"Finally, a book that cracks the code on social enterprise! For too long, social entrepreneurs have strived to find a common language, one that makes sense and travels across cultures."

DR. RICHARD STECKEL, author of Filthy Rich and Other Nonprofit Fantasies and Making Money While Making a Difference: How to Profit with a Nonprofit Partner

Please click here for endorsements from more than 20 leaders in the field of social enterprise.

FREE CHAPTER

Please click here for a free, downloadable chapter, which describes the single greatest challenge for NGOs adopting or expanding earned income strategies or creating a social sector business.

CONTENT DESCRIPTION

Migrating from Innovation to Entrepreneurship draws upon Jerr Boschee’s 25 years in the field to capture the basic principles and critical success factors associated with social entrepreneurship. It also includes A Practical Lexicon for Social Entrepreneurs that defines more than 80 key terms, many in the form of mini-tutorials; a bibliography of print publications; and a list of annotated links to online resources.

Please click here for ordering information, including substantial discounts for bulk orders.

The title essay:

Summarizes six historical forces that led to the emergence of social entrepreneurship in the United States
Describes five basic principles that have evolved over time
Presents two unexpected outcomes experienced by nonprofits adopting entrepreneurial strategies
Identifies four types of stakeholder objections
Analyzes the single greatest obstacle encountered by entrepreneurial nonprofits
And reviews 14 critical success factors emphasized by the pioneers in the field

Boschee on Marketing

"In this, his fifth and most personal book, Jerr Boschee draws on more than a quarter century of experience in social enterprise to share invaluable advice about marketing and related business functions. Social enterprise is a challenging field, arguably more difficult than managing a for-profit enterprise or a social services agency. Jerr's practical thinking, especially about strategy, marketing and customer service,will help new managers coming into this rapidly expanding arena avoid costly mistakes -- and give experienced managers expert advice on 'getting it right.'"

JOHN RIGGAN, Retired CEO, TCC Group; Co-Founder, Social Enterprise Alliance

Boschee on Marketing: Positioning & Marketing Strategies for Social Entrepreneurs contains 21 columns written by Jerr for the online magazine Social Enterprise Reporter. Individual sections cover topics such as leadership, marketing fundamentals, entrepreneurial strategic planning, positioning strategies, overcoming customer resistance, strategic partnerships, pricing, marketing communications, employee communications, customer service, market research and “The Strategic Marketing Matrix for Social Entrepreneurs”®

Please click here for ordering information, including substantial discounts for bulk orders.

For information about additional books, articles and essays by
Jerr Boschee and others,
please click here

“Ordering Information”

SINGLE COPIES

Sourcebook:	$19	(including shipping and handling)
Migrating:	$19	(including shipping and handling)
Boschee on Marketing:	$17	(including shipping and handling)

To order single copies, please send a check made out to “Jerr Boschee” to the address at the bottom of this page

BULK DISCOUNT RATES

(you may combine different titles into a single bulk order)

2 to 9 books:	$14	per book plus $1.50 per book shipping and handling
10 to 24 books:	$12	per book plus $1.00 per book shipping and handling
25 to 49 books:	$10	per book plus $1.00 per book shipping and handling
50 to 99 books:	$9	per book plus $1.00 per book shipping and handling
100 to 499 books:	$8	per book plus $0.50 per book shipping and handling
500 or more books:	$7	per book plus $0.50 per book shipping and handling

To place bulk orders, please call (+01)-214-866-0472 or send an e-mail to institute@orbis.net describing your needs. The books will be shipped to you along with an invoice.

The Institute for Social Entrepreneurs
6215 Sandydale Drive
Dallas, Texas 75248-3942
United States of America
Telephone: +01-214-866-0472
E-mail address: institute@orbis.net