“I found myself doing a lot of reflecting and musing as I read through the stories
in this book. What a wonderful way to empower a reader! We need more of this
kind of story-telling -- it’s one of the best ways to learn. And Jerr Boschee has filled
the stories with pragmatic information, for neophytes and veterans alike!”
TOM REIS
Program Director, Philanthropy & Volunteerism, W. K. Kellogg Foundation
Jerr Boschee’s Sourcebook contains journalistic profiles of 14 nonprofits that successfully started social sector businesses, including candid comments by their senior managers about what they did wrong along the way
If you would like to download free copies of specific chapters, click here.
If you would like to purchase an actual copy of the book, please click here for ordering information,
including substantial discounts for bulk orders
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"Finally, a book that cracks the code on social enterprise! For too long,
social entrepreneurs have strived to find a common language,
one that makes sense and travels across cultures."
DR. RICHARD STECKEL
Author of Filthy Rich and Other Nonprofit Fantasies
and Making Money While Making a Difference: How to Profit with a Nonprofit Partner
Please click here for endorsements from more than 20 leaders in the field of social enterprise
Please click here for ordering information, including substantial discounts for bulk orders
FREE CHAPTER
Please click here for a free, downloadable chapter,
which describes the single greatest challenge for NGOs
adopting or expanding earned income strategies
or creating a social sector business
CONTENT DESCRIPTION
Migrating from Innovation to Entrepreneurship
draws upon Jerr Boschee’s 25 years in the field
to capture the basic principles and critical success factors
associated with social entrepreneurship.
It also includes A Practical Lexicon for Social Entrepreneurs
that defines more than 80 key terms,
many in the form of mini-tutorials;
a bibliography of print publications;
and a list of annotated links to online resources.
THE TITLE ESSAY . . .
Summarizes six historical forces that led to the emergence of social entrepreneurship in the United States
Describes five basic principles that have evolved over time
Presents two unexpected outcomes experienced by nonprofits adopting entrepreneurial strategies
Identifies four types of stakeholder objections
Analyzes the single greatest obstacle encountered by entrepreneurial nonprofits
And reviews 14 critical success factors emphasized by the pioneers in the field
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"In this, his fifth and most personal book, Jerr Boschee
draws on more than a quarter century of experience
in social enterprise to share invaluable advice about marketing
and related business functions. Social enterprise is a challenging
field, arguably more difficult than managing a for-profit enterprise
or a social services agency. Jerr's practical thinking, especially
about strategy, marketing and customer service, will help
new managers coming into this rapidly expanding arena
avoid costly mistakes -- and give experienced managers
expert advice on 'getting it right.'"
JOHN RIGGAN
Retired CEO, TCC Group; Co-Founder, Social Enterprise Alliance
Boschee on Marketing contains 21 columns written by Jerr for the online magazine Social Enterprise Reporter. Individual sections cover topics such as leadership, marketing fundamentals, entrepreneurial strategic planning, positioning strategies, overcoming customer resistance, strategic partnerships, pricing, marketing communications, employee communications, customer service, market research and “The Strategic Marketing Matrix for Social Entrepreneurs”®.
Please click here for ordering information, including substantial discounts for bulk orders
